Devotees of Mad Men, a.k.a. The Greatest TV Show Of All Time, will know what I mean by that headline. The show has never been shy about casting McCann Erickson, a real life ad agency, in an unsympathetic light. For years, McCann was the major rival for our struggling protagonists; in an earlier season, Don Draper, Roger Sterling, and Bert Cooper started their own agency just to get out from McCann's clutches. And now that McCann finally bought and dissolved SC&P this season, we get to see how unpleasant it is from the inside as our favorite ad men and women adapt to life there with great difficulty. But if you saw last week's episode and Joan's treatment at the hands of the lecherous Ferg Donnelly and cruel Jim Hobart, you know the show is no longer interested in treating McCann with cool indifference; McCann is now the villain. Full Stop.