Why Asking Nicely Works Or How Coke Got A Bunch Of Free Publicity And Mad Men Got The Ending It Wanted

It's been my experience that when you want something - a discount, a favor, a deal - all you need to do is ask nicely. Obviously this isn’t applicable to all situations. High level deals don’t happen just because someone asked nicely and I’ll admit a certain degree of optimism (naïveté?) about peoples’ willingness to help. But in life and in business I have found this to be true more often than not

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