Protecting The Brand: Taylor Swift Seizes Control of Her Brand, Probably Won’t Suffer For It

Protecting The Brand: Taylor Swift Seizes Control of Her Brand, Probably Won’t Suffer For It

The past few months have seen a lot of really intriguing legal activity from Swift’s people. First she took her music down from Spotify (by far the most popular streaming music service), meaning the only way to get her new album 1989 is to pay for it directly. A few weeks ago she filed for trademark protection of the phrase “this sick beat” because apparently she thinks there’s a lot of money to be made from it. And just last month she started issuing takedown notices to fans who were selling knock-off Swift merch on Etsy.

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