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June 02, 2014

When The Movie(Maker)s Get It Right: How Colin Trevorrow Turned a Huge Plot Leak For Jurassic World Into a Major Branding Coup For Universal

June 02, 2014/ Greg Kanaan
When The Movie(Maker)s Get It Right: How Colin Trevorrow Turned a Huge Plot Leak For Jurassic World Into a Major Branding Coup For Universal

Something really unusual happened last week. Someone on the crew of next summer’s Jurassic Park sequel, Jurassic World (yes, they’re making another one), leaked a major plot spoiler to movie news site Joblo.com.

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June 02, 2014/ Greg Kanaan/
Branding, Business, Contracts, Movies, Protecting The Brand, When The Movies Get It Right
Branding, Colin Trevorrow, Contracts, JJ Abrams, Jurassic Park, Jurassic World, Movies, Protecting The Brand, Star Trek, Star Trek Into Darkness, Universal, When The Movies Get It Right
 

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People are often scared by negotiations but it doesn't have to be scary. When you get right down to it, it's just people having a conversation about what each one wants and trying to find a way to get there so they both end up happy. Negotiations are
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