You will be infringed at some point; it’s almost a statistical certainty, so you might as well know how to deal with it. There are many strategies you could employ to do that, but since none of you are paying me, I’m not giving them all away here. There’s one in particular, though, that I think is worth discussing here: using social media to rally public opinion around your issue to leverage your bargaining power. The internet can be a really amazing tool for change in that way.